Healthy Start & Text4baby: Honoring National Infant Mortality Awareness Month through a Shared Mission

Sarah Ingersoll is the Campaign Director for text4baby at the National Healthy Mothers, Healthy Babies Coalition

This September, the maternal and child health community comes together around National Infant Mortality Awareness Month. Sadly, health disparities in infant mortality rates linger in this country despite our best efforts to support and educate moms. The National Healthy Mothers, Healthy Babies Coalition and the text4baby program share the National Healthy Start Association’s mission to overcome these disparities. During September, we celebrate the progress we are making together to combat poor birth outcomes and infant mortality by connecting more moms to high-quality health and safety information through text4baby.

To the many Healthy Start sites already sharing text4baby with your clients, we say a heartfelt “thank you.” If you aren’t yet familiar with text4baby, we hope you will take time this month to join us in providing this tool to your clients. Text4baby reinforces the health information you already provide to clients, extending and strengthening your relationship with moms and families.

According to Barbara Lee Jackson, Interim Executive Director of the National Healthy Start Association (NHSA), “Encouraging pregnant women to maintain a pro-active attitude in their care using health information is a key service component offered at all Healthy Start project sites and NHSA believes that text4baby offers a unique health education opportunity.  Using text messaging that is direct, fast, and consistent, we are reinforcing healthy behaviors for Healthy Start clients enrolled in the text4baby program. ”

During September, text4baby offers an additional benefit to new text4baby users through our Fall Sign-Up Contest. We’ve created a special code for Healthy Start moms, allowing NHSA and local sites to track your impact on enrolling moms in your community. Moms who sign up for the service between September 1st and September 30th and enter the participant code “HS” when prompted during registration will be entered to win a year´s supply of Johnson´s Baby products.

To learn more about text4baby’s benefits for your Healthy Start community and for details about the contest visit www.nationalhealthystart.org.

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