We Did What We Set Out To Do

As the month closes, I am proud to say that we accomplished our goal — to increase awareness around infant mortality. We tried new communication vehicles like Twitter to get the word out, we spotlighted guest bloggers to tell us how they felt about the issue, and we created new materials to help others spread the message. Our commitment this year was to do more than what we did last year and the year before to educate the public about an issue that effects each and every one of us. Someone said yesterday that it doesn’t matter if you have children or not, infant mortality has an impact on all of us. It is very true. You may have a friend, family member, or colleague who has experienced the loss of their baby. You share in their pain, you grieve for their loss. In the end, it has affected you. I know I said it at the beginning of the month, but I will say it again – the health of a nation is often determined by their infant mortality rate. When babies die, our communities suffer, as does the country. When babies die, the mental health and well-being of a family can be severely impacted. When babies die, we lose the potential for greatness in a child who could be the next mathematician, doctor, community organizer or engineer. That is why the work we all did this month must not stop here.

Yes, September will be gone tomorrow, but infant mortality awareness is a year-round issue. I urge you to continue your efforts over the next 11 months and be even more vigilant in your fight to reduce infant deaths. When the next “awareness” month rolls around, National Infant Mortality Awareness Month will be a thing of the past until 2012. But we know how critically important it is that we keep this as an issue of today and every day. Our commitment to families must remain steadfast 365 days a year so that EVERY baby gets to reach day 366!

~Stacey Cunningham, Executive Director, NHSA

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